Technology is ubiquitous: 45 percent of U.S. adults own tablets and 68 percent own smartphones. Trade show attendees tend to be a tech-savvy bunch, particularly if they are millennials. When exhibitors fail to incorporate technology into their booths,…
Read More +As the busy spring trade show season winds down, now is a good time to reflect on your experiences and re-evaluate your trade show marketing strategies before things get busy again this fall. No doubt, some things worked better than others, and likely,…
Read More +Every trade show is different and has its own set of rules and procedures. While larger tradeshows have event staff that assemble your display, smaller venues may allow you to set up your own. You will want to make sure you check with the venue managers…
Read More +Take a moment to picture a millennial. Odds are you picture something like this: designer plaid, purposeful, yet disheveled hair, device in hand.
Read More +It’s a packed house and your trade show display is one of hundreds. How do you stand out in the crowd? While structure and content go a long way in grabbing the attention of passersby, one of the most integral and commonly over-looked elements of exhibit…
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