Next time you visit your bank, take a look at the point of purchase displays used in the lobby. They may include a banner stand promoting a new loan program (LINK TO RETAIL DISPLAY); an easel stand that highlights current interest rates, decals at the counter that sell new services (LINK TO DECALS); window film that brand’s the branch (LINK TO WINDOW GRAPHICS); a counter sign with a brochure holder attached; paper prints with a snap bar hanging from the ceiling advertising payroll services, etc.
These are all examples of point of purchase displays that are available from S2imaging. Generally, these programs are focused on increasing brand awareness and selling product. They are marketing driven. So, next time your organization has a new marketing program that includes signage, give us a call. We can work with your graphic design staff or your advertising agency to define the final product. Or, if you do not have resources available to develop artwork, we can step in.
The important considerations are:
- how are you using the display (ie, counter, floor standing, hanging.etc)
- how many will you need
- what size will they be
- what is your target budget.
We will take away those considerations and return with a proposal identifying the assumptions we used to develop the quote. Many times, POP displays will use an accessory – an easel, a brochure holder, hanging hardware, display hardware, mounting hardware, etc. Sometimes, a custom shape will be proposed to make the display stand apart from a standard 8.5” x 11” rectangle. All of those ideas and costs will be part of the quote that we present for review.
As with our other services, once we have your approval on the quote, production will proceed. And, should any red flags arise, we will call them to your attention and develop plans to minimize their effect. Again, our goal is to deliver to you a project that is on time and on budget and represents your company well.
