Every state’s Department of Transportation administers the posting of travel services signage at freeway and highway off ramps/exits – hotels, restaurants, tourist sites, etc.  If you are located off a major highway, this can be an extremely cost effective advertising tool.  In a random sample of highway travelers, Oregon’s TIC found that nearly 100% of travelers recall the large blue off ramp signs pointing to travel services.

If you are interested in advertising your business at interstate, state or county highway exits, the place to start is with your State’s Travel Information Council (within the department of transportation.) They will advise you if space is available at the off ramp near your business.  Most of them charge a “rental” fee for that space for a specific period of time.  To get started, submit the application request with your deposit.

Most states provide you with a list of companies qualified to produce these signs.  Each fabrication company must be pre-approved as the TIC has very specific standards on size and materials.  S2imaging is certified in Oregon and we are very familiar with ODOT’s standards and processes.  We will provide a layout for your approval; with your approval, we will then forward to the Travel Information Center for their approval.  With both approvals, we can then order the sign blanks and begin production.  As mentioned, they are very specific about what materials must be used –  .080 gauge aluminum with radius corners and reflective vinyl graphics. Sign size is determined by whether it is an interstate or off-interstate sign.  Installation of the signs is provided by a subcontractor of the state and is covered in the rental fee.