DOs

DON'Ts

Food

Do insure that you, and your Tradeshow booths, look and smell your very best. 

Don't eat in the trade show booth. There are few things less inviting. People naturally don't want to interrupt while someone is eating, so you may never know the sales you may miss by sneaking a bite. Not to mention the potential for spils, crumbs and food odor. Eating and drinking are what scheduled breaks are for.

Beverages

Do keep a tidy trade show booth.

Don't risk spilling

Like eating, don't drink in trade show booths.  Insure that your potential customer won't ruin their new suit with the coffee you just spilled.

Storage

Do Insure your tradeshow display booth looks it's very best, not like the trade show coatroom or lost and found.

Don't leave your personal items (brief case, trade show trinkets, jackets, etc.) lying around in the tradeshow display exhibit area. 

Talking

Do Show your customers how important they are by being poised to do business.

Don't talk excessively with other booth staffers . 

Sitting

Do .Ensure that you look ready for business by limiting your time sitting.

Don't Sit down while working a trade show vistors will assume you are lazy and that you don't really care about their potential business.

Perfectionism

Do focus your attention on your customers and prospects during show time.

Don't fuss with the tradeshow display exhibits. The time to work on your trade show booth design is before the show starts. If you did not get to the show floor in time to finish set- up, that was your first problem. 

Booth Services

Do order your tradeshow exhibit booths services early. Depending on the size of your tradeshow display exhibit, you can save hundreds if not thousands of dollars by ordering your services such as electrical and carpet early. The savings could pay for that pre-show direct mail list you didn't think you could fit in the budget!

Don't procrastinate or get caught off guard with un-anticipated tradeshow exhibit booth amenities, like additional lighting or internet access to your booth. Proper logistical planning can save your company money and makes for a considerably less stressful tradeshow experience.

Business Cards

Do bring more than enough business cards it should be your number one marketing tool.

Don't rely on writing your name on the back of a brochure, odds are that more than 50% won't make it back to the office.  A card in the pocket is better than two in the trash.

Working with Show Labor

Do make a point of getting to know your exhibit hall supervisor or installation labor staff.  Thank them. They can become your best friends in a time of need.

Don't buck the system. Disgruntled installation labor staff can make your life miserable bumping the assembly of your booth to the bottom of their to do list..

Shoes

Do wear something appropriate for business, but something you'll be able to stand in for hours on end in trade show exhibit booths

Don't wear new or particularly flashy shoes that have the potential of being uncomfortable.Your feet will thank you later.